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INTERESTING IRON

Ford-New Holland Genesis 8670: You Gotta Drive It!

Author

Ryan Roossinck

March 11, 2026

Interesting Iron Ford Genesis 8670 07
This tractor is a piece of history for Ford & New Holland Genesis fans! (Photo: Miller Equipment Marketing)

Miller Equipment’s Ford-New Holland Genesis 8670

Most pre-production tractors never make it past their intended lifespan. Once they’ve served their purpose, they’re usually recalled and destroyed. But every once in a while, one slips out the door and onto a dealer’s lot. I’m not entirely sure how it happens—but it does.

That’s exactly what happened about 32 years ago with this 2WD Ford 8670.

Interesting Iron Ford Genesis 8670 02
The Genesis line of tractors was truly an example when Ford & New Holland managed to capture lightning in a bottle. (Photo: Miller Equipment Marketing)

The genesis of…well, the Genesis

There’s a longer story behind it (you can read that here), but I think the Genesis project really boils down to this: it was the right people, at the right time, building the right tractor. Ford-New Holland caught lightning in a bottle.

Booker 8830 Copy
This tractor might’ve been fine, but it used an ancient engine design. It wasn’t really the world-beater Ford needed in order to get out of the tractor business. (Photo: Booker Auctions)

In the late 1980s, Ford knew it was getting out of the tractor business. Before it did, though, it needed a modern tractor line that could compete with the best of the best. The result was Project 396, the program that produced the Ford-New Holland Genesis tractors.

There was just one problem: the budget was tiny. Development reportedly ran somewhere between $32–36 million—precious little for an entirely new tractor platform. The timeline was just as aggressive. The project began in 1989, and the first production machines rolled off the line in September of 1993.

To pull it off, Ford-New Holland assembled an unconventional team of engineers, designers, and project managers from across the company—and even from competitors like Deere and Case IH. Some members jokingly called themselves the “Island of Misfit Toys,” since many of them had never worked together before. As it turned out, that mix of backgrounds was exactly what the project needed.

Management also made one crucial decision: stay out of the way. The team received a clear mandate—to build a high-horsepower MFWD tractor capable of going head-to-head with the Case IH Magnum—and the freedom to do it without layers of corporate bureaucracy.

Four years later, they delivered. The Genesis tractors debuted with innovative features, excellent ergonomics, and performance that surprised competitors—proof that a small, empowered team can sometimes build something exceptional.

Matt Dirksen's New Holland 8970
There’s a lot of nice Genesis tractors out there, but you’ll have to look for a long time to find a nicer one than the 8970 in my buddy Matt’s machine shed in southern Ontario. (Photo: Matt Dirksen)

What about this pre-production unit?

A couple of weeks ago, Dave Miller—one of our longtime Tractor Zoom dealer customers up in Wisconsin—shot me a text that simply said, “We gotta talk. I stumbled onto a Genesis you won’t believe.”

Now, I’ve known Dave for a few years and we’ve become pretty good friends. He’s a wealth of knowledge when it comes to equipment, and especially the Genesis line. He farms with them, and they’re some of his favorite machines. So when Dave says he’s found something interesting, I tend to pay attention.

I gave him a call that afternoon and he said, “Ryan, I’m about 99% sure there’s a guy down in southern Indiana who wants me to sell a pre-production Genesis 8670 for him.”

We talked through what he knew about it, and Dave mentioned he already had a trip planned to go lay eyes on it and grab some photos for a listing.

Well…the listing’s live now. So let’s talk about it.

The Backstory

Interesting Iron Ford Genesis 8670 01
This 8670 found a home in Holland, IN after a busy year on the show circuit. (Photo: Miller Equipment Marketing)

Once the Ford-New Holland Genesis tractors got the green light, they launched a full-blown media blitz called the “Gotta Drive It” campaign. They built the pre-production prototypes in April of 1993. To the best of my knowledge, they built eight tractors.

Date Code
Fun fact: The unit stamp on the serial tag tells us that this tractor was built April 22, 1993. 3=1993, D=April, 22=22nd day of the month, B=2nd shift. Ford used this coding system from 1965 onward! (Photo: Miller Equipment Marketing)

From there, the tractors immediately hit the road. They showed up at the Farm Progress Show, Husker Harvest Days, Farm Science Review, and several other big farm shows.

The idea was simple: these were brand-new tractors, and the only way to understand them was to spend time in the seat. So the company set things up two ways. A few tractors sat in the display so farmers could climb inside. Meanwhile, others worked out in the field doing live demos.

That seat time sold a lot of farmers on the Ford-New Holland Genesis lineup.

Interesting Iron Ford Genesis 8670 05
Features like the Sidewinder console, SuperSteer front MFWD axle, and MegaFlow hydraulics were best demonstrated in the field, so that’s exactly what Ford-New Holland did! (Photo: Miller Equipment Marketing)

Normally when pre-production tractors are finished with the farm show circuit and on-farm demos, they’re recalled to the factory. Typically, they end up becoming training units for techs and sales teams. However, every once in a while, one doesn’t come back. That’s what happened here.

Sometimes the cause is simple miscommunication between the manufacturer and the dealer. Other times, a farmer falls in love with the demo tractor and wants that exact machine. Either way, the companies usually figure it out. The buyer gets the tractor, but once in a while, somebody behind the scenes gets an earful.

Regardless, Dave gave me Jeff Thomas’ phone number, and said, “Jeff owns the tractor now. You should call him and he can fill in some of the details.”

So I did.

Jeff’s 8670

Interesting Iron Ford Genesis 8670 03
When Jeff Thomas bought this tractor from his neighbor a few years ago, neither of them realized it was a pre-production unit! (Photo: Miller Equipment Marketing)

When I talked with Jeff the other day, he helped fill in a few more details.

Originally, his neighbor bought the tractor to use on his farm. It spent most of its life pulling a 15-foot bean drill and spreading a little turkey litter. When he bought it, the tractor already had a few hours on it. However, he didn’t realize it was a pre-production unit.

From everything Jeff told me, it was a solid tractor. It didn’t need much work. And when it did, Blesch Brothers handled the wrenching.

So when it came up for sale, Jeff didn’t hesitate. He liked the look of the Genesis tractors. Plus, his neighbor had given this one glowing reviews. He was the first guy in line to write the check, and he’s owned it for about three years now.

Since then, he hasn’t used it a whole lot. Most of its recent life has been brush hogging around his property. In fact, Jeff told me he only put about ten hours on it last year. And just like the previous owner, Jeff still takes it to the same dealer for parts and service.

That’s actually how he discovered the backstory.

One day he stopped in for a filter, and a shop tech stopped him. The tech said, “Don’t bother looking for that serial number in the system. It won’t show up.”

Then he added, “It’s an 8670…but it doesn’t really exist on paper.”

Why sell it now?

When I asked Jeff why he was selling it, he didn’t hesitate.

“Honestly, I think it’s the right time,” he said. “I’ve got other tractors that I use more. I’ve enjoyed having it, but somebody else could probably use it more than I can.” I get that. It’s a pretty practical approach to ownership. If you’re not a collector, why hang onto something you don’t really use?

Either way, Jeff said choosing a seller wasn’t difficult.

“When I decided to sell it, Dave seemed like the logical choice,” he told me. “He’s extremely knowledgeable about the market and about these tractors.”

Knowing Dave reasonably well, I’d agree with that. When I’ve got a Genesis question, he’s usually the guy I call too.

The Details…

Interesting Iron Ford Genesis 8670 06
With less than 3500 original hours on the tractor, I’d imagine there’s a lot of appeal to both collectors as well as farmers. (Photo: Miller Equipment Marketing)

Despite being a pre-production unit, the specs are nearly identical to a production tractor. Same engine, same options, same overall setup.

The only real difference is the engine. It’s missing the production decals and casting numbers. Otherwise, it’s essentially the same.

It’s also a very clean tractor. It shows just 3,480 original hours and has had only two owners.

The 42-inch Firestones sit on new wheels. The originals were calcium-filled and showed some corrosion. They’re structurally fine, but Jeff went ahead and replaced them just the same. Up front, it wears 16.5L-16.1 turf tires. The rears are about 95 percent, and the fronts are roughly 90 percent.

It’s equipped with three remotes, dual PTO, three-point, and standard hydraulics.

8670 cab
The interior is very clean, and everything works; seat, Sidewinder console, original radio, heat, and AC. (Photo: Miller Equipment Marketing)

Mechanically, it sounds like a solid runner. Blesch Brothers handled all the updates over the years. The Powershift is in very good shape. Aside from the typical jump between 9th and 10th gears, it shifts smoothly through the range. It needs a bulb or two in the nose lights. Otherwise, the lights and flashers all work.

The paint is all original. Like many tractors of this age, it’s gotten a little chalky over time. However, I’ve seen what a good buff and polish can do, and it’s pretty impressive. With a buffing wheel and a little elbow grease, this one should shine again.

All told, it’s a Genesis that could fit just about anywhere. It would look right at home in a collection—or out in the field running a baler.

Wrapping up…

It’s not often a tractor with a story like this comes to market, and while it probably sounds like I’m hyping it up a little, there’s a reason this one stands out. A lot of farmers climbed into this very cab and took a demo lap in the field. For many of them, that ride convinced them to give the Genesis tractors a shot.

Owning the tractor that helped sell the lineup? That’s pretty cool in my book.

Dave told me he’s already fielded a few phone calls and emails, but no serious buyers yet. Still, I can’t imagine this one sticks around long. Like I mentioned earlier, it would feel just as comfortable in a collection as it would in the field. Either way, I suspect the next owner will be a pretty happy camper.

If you’d like to take a closer look, here’s the link to the listing. I’ve also included a link to other Genesis tractors currently listed on Tractor Zoom.

Make it a great week!

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